Community College Month Suggested Social Media Posts

Brand Statement for Use Across Platforms

Community colleges are the smartest first step — and the strongest next step — toward a future filled with possibility.

Suggested Hashtags

  • #CCMonth
  • #SmartestFirstStep
  • #StrongestNextStep
  • #SkillsForTheFuture
  • #CommunityCollegeWorks

Quick Tips

  1. Tailor your message to the platform you are using. A short promotional caption-type message with a link to an op-ed, a news story, or a webpage might work best for platforms such as X, Threads, and Bluesky; however, a promotional-sounding message may be less engaging in a video on Instagram Reels, TikTok, or YouTube, where more conversational delivery of information may be more effective.
  2. Tailor your message to the messenger. The social media accounts of your institution are best for promoting college offerings, events, outcomes, and community stories, while personal accounts of college leaders, faculty, staff, and students are great for personal testimonials about why the college is important to them. 

 

Sample Social Media Prompts

Theme: Workforce & Essential Careers

  • In today’s workforce, skilled professionals are needed more than ever. Community colleges prepare nurses, welders, technicians, and first responders who keep our communities strong. #CCMonth
  • From hospitals to hangars, from data labs to construction sites, community college graduates keep America running. #StrongestNextStep

Theme: ROI & Affordability

  • The best return on investment in higher education starts close to home. Community colleges offer high-quality programs at a fraction of the cost. #SmartestFirstStep

Theme: AI & The Future of Work

  • AI is reshaping the future — and community colleges are preparing students with the digital and human skills to thrive. #SkillsForTheFuture

Theme: Transfer Success

  • Start local, finish strong. Community colleges are the most affordable, effective pathway to a bachelor’s degree. #SmartestFirstStep

Theme: Terminal Credentials

  • Not every career requires four years. Many essential, well-paid jobs begin with a community college credential. #StrongestNextStep

Posting Recommendation: Tailor Messaging to Poster and Audience 

The most engaging social media posts provoke discussion and thought. “Provocative” doesn’t need to mean controversial or argumentative; instead, consider presenting compelling personal stories and information that may be counterintuitive to many people. These messages could be:

  • Personal accounts from community college alumni who can attest that they feel today that choosing to attend a community college is one of the best decisions they ever made.
  • Personal accounts from current community college students who emphasize that they chose to attend their college and can speak about its advantages.
  • Presentations of the total costs to attend a community college for two years versus the cost to attend in-state and out-of-state public university or a private university for two years. Emphasize the actual savings of attending a community college for two years and then transferring to a university.
  • Emphasis on the unique offerings of community college, from professional industrial certifications to upskilling for mid-career professionals to unique partnerships with area businesses.
  • Personal accounts from instructors, staff, and board members about the community-centric advantages to community colleges versus other higher education institutions. 

Related information: